INTEGRATED CONTENT PORTFOLIO

LOUIS VUITTON with Francis Ford & Sofia Coppola

production notes
LOUIS VUITTON

High Profile Celebrities
Still Images and Making Of Video for print and digital campaign

Photographer: Annie Liebovitz
Location: Argentina
OBJECTIVE
  • Luxury client required print and video shooting with high profile, celebrity talent.
CHALLENGES
  • Short lead times
  • Limited access to talent
  • International teams coming to Argentina from 5 countries
  • Special customs handling for high end products.
RESULTS
  • On Time and On Budget.

DOVE - BRAZIL

production notes
DOVE- BRAZIL

Real People Casting
Print, OOH, Motion & Digital Campaign with live event elements

Photographer: Melanie Acevedo
Location: Brazil
OBJECTIVE
  • Casting & shoot coordination for 18 real Brazilian women meeting unique demographics 
  • Create a unique experience for talent and crew in keeping with the brand’s mission
CHALLENGES
  • Casting which normally requires 3 months was given only 10 day lead time.
  • Create unique wellness and tourism experience for taletn traveling to Sao Paolo from all parts of Brazil
  • Coordinate international crew from Argentina, USA, UK, Mexico and Brazil
  • Coordinate with PR Agency for Campaign Launch
RESULTS
  • Entire casting completed in 10 days.
  • On Time and Under Budget. 
  • Some talent were selected for Dove celebration campaign 
PHILLIPS 66

production notes
PHILLIPS 66

Real employees shot in real work environments

Integrated Still & Motion Campaign for Broadcast, Web & Print

Photographer/Director:
Richard Schultz

Location: Arizona
OBJECTIVE
  • Shoot integrated campaign materials simultaneously using separate photo and motion crews in real industrial workplaces with real employees.
CHALLENGES
  • Industrial locations reluctant to allow filming of locations and employees
  • Real people casting and authentic work situations required special negotiations and sourcing
  • 2 separate crews working at the same time in the same location
  • Safety training and concerns
  • Recommend 1 city in which 12 industrial locations met client requirements
  • Limited access to talent
RESULTS
  • All location and talent successfully sourced
  • On Time and Under Budget.
MAESTRO CARES

production notes
MAESTRO CARES

Short film for child protection, non-profit agency

Director: Sandro
Location: Mexico
OBJECTIVE
  • Create documentary style short film with child actors to illustrate the dangers faced by at-risk children in Latin America
CHALLENGES
  • Limited Budget
  • Depict violent and dangerous scenarios with children and insure mental and physical safety of actors
  • Coordinate international crew from Mexico and USA
  • Coordinate with Non-Profit Agency for Campaign Launch
RESULTS
  • Entire production completed in 10 days
  • On Time and Under Budget. 
  • Film submitted to festivals
NBC 'Crossbones' with John Malkovich
production notes
NBC

Celebrity shoot during television filming

Photographer: Sandro
Location: Caribbean
OBJECTIVE
  • Create campaign materials for television show during filming.
CHALLENGES
  • Extremely limited talent availability
  • Coordination with television production for access to props, wardrobe and talent
  • Importation of props, materials & gear to Caribbean shoot location
  • Ambitious creative objectives, given the minimal access to resources and talent
RESULTS
  • Shoot objectives achieved
  • On Time and On Budget
ELI LILLY
production notes
ELI LILLY

Integrated Still, Motion & CGI Elements for Campaign Launch

Photographer/Director:  Nano Cunha
GGI:  Zombie Studios

Location: Brazil
OBJECTIVE
  • Create photography and motion elements to be utilized for CGI animation and web assets
CHALLENGES
  • Complicated casting to meet worldwide stakeholders' requirements for international markets patient types
  • Close integration with CGI director to insure results
RESULTS
  • On Time and On Budget.
MRS. MEYERS

production notes
MRS. MEYERS

Integrated Print, Digital, Motion, Animation Campaign

Photographer/Director: Laurie Frankel
Location: New York
OBJECTIVE
  • Create still images and video assets for Digital Launch of Mrs. Meyers Homemaker Contest Winner.
CHALLENGES
  • Coordination of still and motion crew.
  • Create economies of scale and consistency by allocating shared resources to both crews
  • Work closely with animation team to achieve desired effects
RESULTS
  • All Assets delivered on time and on budget.
UNIQLO

production notes
UNIQLO

Influencer Campaign for Website Re-Launch
Photo & Video for Print & Digital Campaign

Photographer: Koo, Director:  Pablo Pereyra
Location: New York
OBJECTIVE
  • Identify social media influencers to create image and video "travelogue" of New York City
CHALLENGES
  • Identify influencers who would dovetail with brand objectives in NYC
  • Coordinate schedules and limited availability of talent
  • Integration with video crew to achieve shoot savings and efficiencies
  • Story development to attract followers on social media
RESULTS
  • On Time and On Budget
CAMEL

production notes
CAMEL

Create digital library of modern, traditional and natural imagery on "road-trip" style production for Website and Packaging Relaunch

Integrated Still & Motion Campaign

Photographer/Director: Nick Frank
Location: Spain & Morocco
OBJECTIVE
  • Shoot integrated campaign materials simultaneously using separate photo and motion crews in 14 cities in 2 countries. Final artwork to be reworked into a kaleidoscope/montage effect.
CHALLENGES
  • Find authentic Turkish heritage architecture locations NOT in Turkey
  • Complicated logistics to move 2 crews and gear through 14 cities and 2 countries in 2 weeks.
  • Quantity and variety of modern, traditional and natural elements was a challenge given material due dates
RESULTS
  • On Time and Under Budget
COPENHAGEN

production notes
COPENHAGEN

Passionate real people hobbyists shot in real locations

Integrated Still & Motion Campaign

Director/Photographer: Sandro
Location: Michigan, Illinois, Minnesota
OBJECTIVE
  • Source hobbyists and their real locations where they pursued their hobbies
CHALLENGES
  • Source hobbyists and their real locations where they pursued their hobbies.
  • Complicated logistics to move 2 crews and gear to remote locations required creative solutions
  • Social Media heavily utilized to identify possible talent/location combinations
RESULTS
  • Custom Web application created for self submission of locations and talent.
  • On Time and Under Budget.
BMW

production notes
BMW

Photo crew driven resources coordinated with TV commercial needs

Integrated Still & Motion Campaign

Photographer: Alan McPhail
Location: 4 states in Argentina
OBJECTIVE
  • Integrate Photo Shoot resources and solutions with television production needs for Print & Motion Campaign
CHALLENGES
  • Import over $1 million worth of automobiles to Argentina
  • Arrange for complicated customs, storage, vehicle transportation and insurance solutions
  • Complicated integration with TV crew because TV used photo resources
  • Location variety required almost 5000 miles of travel
RESULTS
  • On Time and On Budget despite country wide airline strike
AMERICAN EXPRESS
production notes
AMERICAN EXPRESS

Tight deadlines, integration with digital artists and volcano explosion

Integrated Still & Digital Campaign

Photographer: Andy Glass
Location: Mexico & Argentina
OBJECTIVE
  • Create imagery of natural landscapes and constructed sets as well as digital assets to be integrated by digital artists for final imagery.
CHALLENGES
  • Close integration with digital artists to meet tight deadlines
  • Volcanic Explosion interrupted shooting
  • Complex logistics involving temporary importations in and out of 2 South American Countries
RESULTS
  • All deadlines met through innovative technological solutions.
  • On Time and On Budget despite volcano.
MORE WORK

Facebook | Argentina

Samsung | London

Louis Vuitton | Argentina

Diesel | Argentina

Harpers with Jennifer Connelly | NYC

Mosscob | New York

Gillette/Venus | Tortola

Xerox | Argentina

Ben and Jerry’s | Africa, Costa Rica, Europe

Business Week | New York

Lenscrafters | New York

Facebook | Argentina

Redken with Jessica Simpson | NYC

Dove | Argentina

Athleta | Argentina

Xerox | Argentina

Hewlett Packard | Shanghai

Viagra | New York

Dove | Argentina

LG | NY

Ocean Spray Blueberry | Argentina

Aramark | Philadelphia

Liz Claiborne | NYC

LensCrafters | NYC

Narrow Jeans | New York

Chevrolet with Big & Rich | New York

Lexus | New Jersey

HSBC | New York

Mass Mutual | Connecticut

Adidas | New York

Four Seasons Hotels | Argentina

Harpers | Argentina

Absolute Vodka | NYC

Children’s Defense Fund | New York

Timberland | Canada

Dove | Argentina

Ryka | New York

Fiat 500 | Brooklyn

ESPN Magazine | New York

New York Magazine | NYC

Chevron | Poland

Dove | Brooklyn

Geodon | New York State

Athleta | Argentina

Cervarix | New York State

Expedia.com | Turks & Caicos

Bausch & Lomb | New York

Take 5 with Nick Kroll | NYC

Costa Rica

Costa Rica

Pepsi with Robbie Williams London