Create still images and video assets for Digital Launch of Mrs. Meyers Homemaker Contest Winner.
CHALLENGES
Coordination of still and motion crew.
Create economies of scale and consistency by allocating shared resources to both crews
Work closely with animation team to achieve desired effects
RESULTS
All Assets delivered on time and on budget.
UNIQLO
production notes
UNIQLO
Influencer Campaign for Website Re-Launch
Photo & Video for Print & Digital Campaign
Photographer: Koo, Director: Pablo Pereyra
Location: New York
OBJECTIVE
Identify social media influencers to create image and video "travelogue" of New York City
CHALLENGES
Identify influencers who would dovetail with brand objectives in NYC
Coordinate schedules and limited availability of talent
Integration with video crew to achieve shoot savings and efficiencies
Story development to attract followers on social media
RESULTS
On Time and On Budget
CAMEL
production notes
CAMEL
Create digital library of modern, traditional and natural imagery on "road-trip" style production for Website and Packaging Relaunch
Integrated Still & Motion Campaign
Photographer/Director: Nick Frank
Location: Spain & Morocco
OBJECTIVE
Shoot integrated campaign materials simultaneously using separate photo and motion crews in 14 cities in 2 countries. Final artwork to be reworked into a kaleidoscope/montage effect.
CHALLENGES
Find authentic Turkish heritage architecture locations NOT in Turkey
Complicated logistics to move 2 crews and gear through 14 cities and 2 countries in 2 weeks.
Quantity and variety of modern, traditional and natural elements was a challenge given material due dates
RESULTS
On Time and Under Budget
COPENHAGEN
production notes
COPENHAGEN
Passionate real people hobbyists shot in real locations
Integrated Still & Motion Campaign
Director/Photographer: Sandro
Location: Michigan, Illinois, Minnesota
OBJECTIVE
Source hobbyists and their real locations where they pursued their hobbies
CHALLENGES
Source hobbyists and their real locations where they pursued their hobbies.
Complicated logistics to move 2 crews and gear to remote locations required creative solutions
Social Media heavily utilized to identify possible talent/location combinations
RESULTS
Custom Web application created for self submission of locations and talent.
On Time and Under Budget.
BMW
production notes
BMW
Photo crew driven resources coordinated with TV commercial needs
Integrated Still & Motion Campaign
Photographer: Alan McPhail
Location: 4 states in Argentina
OBJECTIVE
Integrate Photo Shoot resources and solutions with television production needs for Print & Motion Campaign
CHALLENGES
Import over $1 million worth of automobiles to Argentina
Arrange for complicated customs, storage, vehicle transportation and insurance solutions
Complicated integration with TV crew because TV used photo resources
Location variety required almost 5000 miles of travel
RESULTS
On Time and On Budget despite country wide airline strike
AMERICAN EXPRESS
production notes
AMERICAN EXPRESS
Tight deadlines, integration with digital artists and volcano explosion
Integrated Still & Digital Campaign
Photographer: Andy Glass
Location: Mexico & Argentina
OBJECTIVE
Create imagery of natural landscapes and constructed sets as well as digital assets to be integrated by digital artists for final imagery.
CHALLENGES
Close integration with digital artists to meet tight deadlines
Volcanic Explosion interrupted shooting
Complex logistics involving temporary importations in and out of 2 South American Countries
RESULTS
All deadlines met through innovative technological solutions.